The food and beverage industry is a tricky industry to have to navigate, especially the alcohol industry. Popmate is a carbonated Yerba mate drink that is designed to exist in club and bar environments. Inspired by the club mate influence on club culture especially in Europe, Popmate thrives to create a culture of carbonated mate drinking state side through contrasting pop art colors to gain attention. It also expands on that by introducing flavors that are not normally seen within mates